DUCK partnered with Diet Coke to deliver a standout activation at London Fashion Week, The ‘Confession Booth’ designed to draw guests into sharing personal fashion stories in an informal, playful space. Set in the bustling Old Selfridges Hotel and built by Blonstein, the booth was rigged with DUCK’s multi-camera setup to capture every candid moment from all angles.

Contributors were invited to step inside and confess their fashion faux pas, style secrets, and genuine passion for an industry that champions individuality and creativity. A producer on site would prompt off camera to encourage them and tease out any secrets to share. All footage was then rushed to a remote edit suite, where our team of editors shaped it into a series of polished, fast-turnaround films.

Rolled out across Instagram, YouTube, X and TikTok via Diet Coke GB and LFW’s official channels, the films reached over 1.1 million viewers and became the most-watched content of the season. Bold, brand-aligned storytelling delivered with speed, precision, and creative edge.